Haier is one of the largest white goods manufacturers in the world and one of the biggest China companies. It has more than 200 subsidiary companies, design centers, plants and trade companies in different countries. With more than 50,000 employees they are specializing in technology research, manufacturing, trading and financial industry. Haier brand is one of the most valuable China’s and global brands for manufacturing different products, including Haier air conditioners, refrigerators, washing machines, TVs, water heaters, PCs, mobiles and kitchen appliances. Haier is constantly improving the quality of their products and services, which can be confirmed by thousands of patented technology certificates and software intellectual property rights they have received. In the competitive environment of 21st century, Haier has launched the global brand building strategy with aim to gain global recognition and sustainable development. On their domestic market in China, Haier has a 30% market share in a segment of their leading product categories: Haier air conditioners, Haier portable air conditioners refrigerators and washing machines. Regarding international availability of Haier products, you can find them in majority of Europe (KESA, Media Market, Carrefour…) and US leading stores (Wal-Mart, Sears, Home Depot, Costco, Lowe’s, Best Buy, Sam’s, Target…) with localized design, manufacturing and sales process.