LG Electronics was established in 1958 and has since led the way into the advanced digital era. Thanks to the technological expertise acquired by manufacturing many home appliances such as radios and TVs. LG Electronics has unveiled many new products, applied new technologies in the form of air conditioners, mobile devices and digital TVs in the 21st century and continues to reinforce its status as a global company. LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 80,000 people working in over 115 operations around the world. With 2009 global sales of 55.5 trillion Korean Won (43.4 billion US Dollars), LG comprises of five business units – Air Conditioning, Home Entertainment, Mobile Communications, Home Appliance, and Business Solutions. LG is one of the world’s leading producers of air conditioners, flat panel TVs, audio and video products, mobile handsets, and washing machines. LG’s ART COOL Inverter heat pump air conditioners use a variable speed compressor, rather than the constant speed found in conventional units. Instead of shutting off once the desired temperature is reached, the inverter compressor continues to operate at a low speed to maintain that temperature, resulting in quieter operation and greater energy efficiency when compared to conventional models that cycle on and off. The new models have efficiency ratings ranging from 16 to 19.7 SEER, which translates into excellent energy savings for the consumer. The new ART COOL Inverter series provides consumers with more unique features than conventional air conditioners available on the market today. LG’s proprietary Gold-Fin anti-corrosive treatment is a standard feature on the outdoor condenser unit. Gold-Fin covers the outdoor coil surface, protects the unit from the corrosive effects of outside air, and extends the operation life of the unit. This is particularly useful for coastal environments or areas with high pollution levels. The unit’s ‘Chaos Swing’ feature creates a more natural flow of air to eliminate hot or cold spots from a room with computer-controlled vanes that simulate a natural breeze. Its Plasma Air Purifying System removes air impurities – such as microscopic contaminants like dust, pet fur and pollen – through a four-stage process, offering users a healthier living environment. Other noteworthy features include an auto-change function that automatically adjusts from cooling to heating depending on the users’ preference and a Jet Cool option, which cools warm rooms in 30 minutes or less. These units feature industry-leading efficiency, low operational noise levels and the longest piping length in the industry. As the world’s number one provider of residential air conditioners and with more than half a century of expertise in the home appliance industry, LG continues to set new standards for home appliance innovation, style, and convenience to enhance people’s everyday lives.